Gambling Policy Google

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by Laurie Sullivan@lauriesullivan, December 10, 2020

Countries with legal restrictions against serving gambling and alcohol ads will not see any change in their policies, Google said. This policy may not impact India, as Google doesn’t show ads. According to Google, online casinos and other unregulated gambling apps that facilitate sports betting are in violation of the policies of the Play store applicable in India. Paytm reportedly violated Play store’s policies through its fantasy sports service called Paytm First Games.

YouTube and Google users soon will have the ability to opt out of gambling and alcohol advertisements if they don’t want to see them, using tools the companies are rollingout.

The Company believes gambling during work time or using work-related resources to gamble is not an appropriate use of work time (including e-mail, phone, internet, etc.). With this goal in mind and to avert problem gambling in today’s workplace, we are establishing the following policy for existing and future employees of XYZ Corporation, Inc. Moreover, Google requires gambling companies to apply for certification before they place any DFS ads. The change in the DFS advertising policy of Google is to provide fantasy sports companies such as FanDuel and DraftKings to get access to the large audiences on hubs like YouTube and Google Search. According to expectations, DFS platforms.

Google Play is designed to provide a safe and secure experience for our consumers while also giving developers the platform and tools they need to build sustainable businesses. Our global policies have always been designed with that goal in mind, considering the good of all our stakeholders. We have the same goals for our gambling policy.

The feature will start in Ad Settings beginning with YouTube Ads in the U.S., and will be introduced into Google Ads and YouTube globally in early 2021. Countries with legal restrictionsagainst serving gambling and alcohol ads will not see any change in their policies.

“We’ve heard feedback that some people would prefer to limit ads in certaincategories like alcohol, so today we’re launching a new control in Ad Settings, enabling people to see fewer alcohol ads, with gambling as an additional option,” Debbie Weinstein, vicepresident of YouTube and video global solutions, wrote in a post.

This feature doesn't opt people out of all ads. The intent aims to have the ability to block all ads from a givencategory, but there are certain ads that can be difficult to categorize.

Google wants to remain fully transparent so they’re using 'see fewer ads' rather than 'see noads' or 'block ads' to appropriately set expectations that while significantly reduced, people may still see ads related to a selected category.

A company spokesperson said Google willcontinue to work to get as close as possible to blocking all ads within a selected category.

Google also gained the support of the International Alliance for Responsible Drinking. The twoorganizations have been working with the International Alliance for Responsible Drinking (IARD) and its members such as beer, wine and spirits producers, taking into account their expertise onstandards for responsible alcohol advertising and marketing.

There are other features that block or mute ads. The feature called Mute this ad has been around for some time. It lets peoplechoose the ads they would rather not see. These controls live alongside the policies determining when and where gambling and alcohol ads can be shown per local laws.

This extra step givesusers greater control. It is also reversible, should someone change their mind and want to once again see the ads.

The decision was prompted by the latter's move to allow its customers to collect cricket cards linked to their purchases or payments

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Google on Friday restored the Paytm app on its Play store after removing it for violating its policy on sports betting activities. The app was back on the Google Play store on Friday evening after the Softbank-backed Paytm removed the “cashback” feature from a recently-launched game on the application.

Google had removed Paytm from Play Store for violation of its gambling policies.

Paytm’s fantasy sports app — Paytm First Games (PFG) — had also been barred.

Incidentally, on Tuesday, PFG had brought in cricket legend Sachin Tendulkar as its brand ambassador as it looked to cash in on the Indian Premier League (IPL) fever.

Google’s decision was prompted by Paytm’s move to allow its customers to collect cricket cards linked to their purchases or payments. Once a customer collected five such cards, he or she would earn a cashback.

In a blog post, Suzanne Frey, vice-president, product, Android security and privacy, said Google did not allow online casinos or support any unregulated gambling apps that facilitate sports betting.

“If an app leads consumers to an external website that allows them to participate in paid tournaments to win real money or cash prizes, it is a violation of our policies. We have these policies to protect users from potential harm. When an app violates these policies, we notify the developer of the violation and remove the app from Google Play until the developer brings the app into compliance,” she added.

Paytm, which has more than 50 million monthly active users, sought to assuage its customers saying all their account balances “are 100 per cent safe”.

Paytm added that all its services are fully functional.

Paytm disclosed that it has temporarily removed the cashback component in an effort to meet the Play Store policy requirements.

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While it is learnt that Google had notified the developers of Paytm a few days ago, its founder Vijay Shekhar Sharma told a television news channel that while Google’s decision has surprised them, an email was sent only after informing that the application has been taken down.

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Staff Reporter, Calcutta: Consumers are in favour of the government prohibiting the advertisements of gaming platforms that encourage gambling.

According to a survey by LocalCircles, ads from gaming platforms were one area with which most consumers were not happy.

When asked if the government should prohibit advertisements from gaming platforms, 77 per cent of the respondents said “yes” while 18 per cent disagreed and a small 5 per cent were unsure about it. This particular poll received 7,293 responses, a statement by LocalCircles said.